Sivaraman Swaminathan

Believes the future of enterprises and brands is all about customer management. Thinker, change agent, writer and customer management architect

Co-Founder & CEO, Customer Equity Solutions(Cequity), a technology-enabled Customer Experience Management Company. We combine data, technology and services to help enterprises build actionable analytical marketing framework, optimise marketing performance and accelerate real-time customer engagement.

Was Exec.Vice President and Head, iContract, India, a one-to-one marketing services company. Part of WPP group Worldwide.

Is an Engineer and MBA. Has over 16 years work experience in one-to-one marketing.

Is a member of the Institute of Direct Marketing, London