With over a billion mobiles on the planet, I feel the customer experience on mobiles will increasingly get innovative by using the web . Here's an example of what the user experience can be:
Locamoda is a company that creates proprietary interactive networks that extend the power of the web to the steet helping consumers to opt-in and connect to brands. The have launched two services Streetsurfer and Streetmessenger.
StreetSurfer is a mobile-enabled interactive marketing application for retail, real estate and travel and tourism industries. StreetSurfer enables users with mobile phones to ‘remote-control’ Internet connected screens in retail and real estate storefront windows, hotel lobbies or city streets.
For real estate, Click here for Scenario
For retail, Click here for Scenario
For travel and tourism,. Click here for Scenario