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November 25, 2007



While it is true that "there is a lot of content on the web for pet owners," is there a category killer in the pets space? Is there an eBay (auctions), Amazon (books/shopping), or ESPN (sports) that immediately comes to mind when you think of pets? It seems to me that P&G is looking to create that destination and dominate the pets space with Petside, which could certainly aggregate an audience worth monetizing.

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