« Experience is marketing | Main | Forrester’s 2007 Customer Experience Rankings »

November 25, 2007



While it is true that "there is a lot of content on the web for pet owners," is there a category killer in the pets space? Is there an eBay (auctions), Amazon (books/shopping), or ESPN (sports) that immediately comes to mind when you think of pets? It seems to me that P&G is looking to create that destination and dominate the pets space with Petside, which could certainly aggregate an audience worth monetizing.

The comments to this entry are closed.

My Photo