« Experience is marketing | Main | Forrester’s 2007 Customer Experience Rankings »

November 25, 2007

Comments

JSF

While it is true that "there is a lot of content on the web for pet owners," is there a category killer in the pets space? Is there an eBay (auctions), Amazon (books/shopping), or ESPN (sports) that immediately comes to mind when you think of pets? It seems to me that P&G is looking to create that destination and dominate the pets space with Petside, which could certainly aggregate an audience worth monetizing.

The comments to this entry are closed.

My Photo

The Customer Collective - The world's best thinkers on sales and marketing

Blog powered by Typepad