« Gartner CRM 2008 Summit | Main | How do measure Customer Engagement? »

March 28, 2008

Comments

Krishna Mony

The challenge clearly is not accessing the data, but sifting through it to find information that is truly representative of the target audience. It’s a highly specialized field and the intricacy involved can be gauged by the level of frenzied M&A activity witnessed amongst the large enterprise IT vendors. Vendor like SAP that swear by organic growth have changed tack and ended up acquiring Business Objects. Oracle, the database top dog - didn’t deign to develop it in-house, went ahead and acquired Hyperion. That to me, betrays a tearing sense of urgency.

But too much buzz around market research does come with a hidden caveat – commoditization of research itself. Something that does not bode too well for research buyers :-)

Tender

agreed with you, Krishna Mony
Nice article

The comments to this entry are closed.

Customer-service-experience-holidays1
My Photo