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April 07, 2008

Comments

Call Center Blogger

Good points on behavioral engagements but I would have loved to read about what your thoughts are about emotional engagement since it's the more popular.

Krishna Mony

It's an agile, iterative process. It's better to also involve brands in the process testing stage itself. Take the brand owner along as you go into the sandbox; to uptake and adopt the process that (s)he agrees most, that aligns with the broad map they have about their customer engagement patterns as well.

What do you think?

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