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October 25, 2009

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George Ortiz

My company Noodle Media tackles just this. We take customer data and segment it out to personalized media campaigns for mail, web, and email. You said "... how do we use offline data & behavior for such a service in addition to online information that gets tracked." We take both offline lifestyle data and append it to online merchant and visitor data, thus creating a very specific media message. It's relevant and it's the way we get the right message, to the right person, and the right time. We can send out print pieces with pictures of the products you own, even the same color, print your name in paint on a wall, and send you to a personalized website featuring only products you want. Oh, and you can pay for them right then and there! It's really amazing. Unfortunately, this only works if the company or client has been keeping or tracking their customer data. Without it, this doesn't work and your back to just plain ol' direct JUNK mail and email blast. We've found that a lot of small business don't have the infrastructure to to track and house customer data. My company that I work for is only 2 years old and still in the business development phase, but we have surely found a strong way to tackle this question you raise. If you want to check out our website and shoot us an email or give us a call, it's at www.noodlemedia.com. Thanks!

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