Your data is the single biggest business for many existing and emerging companies across the world.
The web browsing you do is tracked thro' your IP and the cookies that get dropped in your PC or tablet leaves trails of our behaviour which many companies trade for money! The mobile phone that you use creates data repository on your location making it valuable information for retailers, travel companies and leading brand marketers to name a few. Companies need to co-opt customers, collaborate and working with them closely if they want to build trust and meaningful conversations with them.
The need to be transparent about your data and its usage - is the single most important priority for companies. WSJ is conducting an event next week on data transparency and they are inviting developers to build free web tools to promote data transaparency and control. Think it is a great initiative and co-opting developers, customers by making them aware of their rights is great first step.