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April 22, 2008


Krishna Mony

To avoid this impasse, enterprises overlay lead generation as an integral part of executive sales team. The silos just morph from LG to sales execution and back unless where the product lines are so diverse(as in GE), where each function needs separate silos.

Travis Turner

To avoid costly situations you need to be aware of what you need in order to be effective. Once you have an idea of what you are looking for you need to then take action to find the appropriate CRM. The problem that alot of companies face is that they do not track there ROI. Many companies spend a significant amount of money on SaaS or ASP and fail to realize the benefits from the service and eventually drop the service because they feel that it is costing them too much money. What they overlooked was the fact that the increase to their ROI was in a large way do to the fact that they implemented the CRM.


I definitely suggest the use of a sales software, such as Leads360. It doesn't only allow you to gather leads, but you can actually score and rank them, so you can already streamline those that you have, focusing on those that could be of high value to your current marketing campaign or business. You can also weed out those leads that should have not been there in the first place.

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