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April 21, 2010


Keith Gerr

totally agree - while marketing intrusion increases, the tools to keep brands out of our lives has increased as well. at the end of the day, your product/service either delivers value or not. and that value-delivery (or lack there-of) is either going to potentially ignite some word-of-mouth. consumers certainly are savvy and hip to the marketing playbook. i've done a deep dive on this topic in a presentation: The Sovereign Consumer: http://www.slideshare.net/kgerr/the-sovereign-consumer

good post - regards,
- Keith

Mobile Marketing

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