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January 23, 2011


Ocean Media

To a certain extent, it's true that companies control how data is shared but take the way that people use Facebook and Twitter - they put all kinds of information out there for others to see despite intentionally or unintentionally showing it. Considering how quickly everyone has acclimated to the social and shopping aspects of the internet, it's more surprising that people have not found it irritating to repeatedly submit their information to various e-commerce websites.

It would be great to see an aggregator such as Personal.com make it easier for people to provide general survey question answers such as gender and internet usage or brand preferences while protecting other personal information. Imagine how targeted media advertising could be if this were the case.

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